
Wiebke Witt
Managing Director and Consultant. Focus areas: conflict, intercultural dynamics, and international collaboration.
Do you need an IT Support Engineer? Free Consultant
An alliance of experienced consultants: independent, outspoken, and connected by our shared both–and mindset.
During the pandemic, we got to know each other virtually, each of us at home with one big question in mind: “How do we actually stay genuinely connected as human beings?” What emerged was the idea of online speed dating. That’s how *Die Raketinnen* were born, creating over many months a space for people where depth, lightness, and connection could emerge
And very quickly, we realized: this was something more. This was how we could truly connect people and create something new together. What started as a spontaneous idea turned into collaboration and co-creation. And from co-creation, our shared company was born. With conviction. With clarity. With lightness and connection.

What connects us is a shared systemic understanding of organizations and the conviction that sustainable change only succeeds when structure, culture, and people are considered together.
What sets us apart: we do not work with contractors. Every person in our alliance is an independent entrepreneur or business owner with broad experience, a clear stance, and personal responsibility. They are part of this because they want to create impact together with us.
That makes the difference in the quality of the work, in the honesty of the exchange, and in the energy that flows into every project.

Psychology · International Collaboration
Managing Director and Consultant. Focus areas: conflict, intercultural dynamics, and international collaboration.

Neuroscience · Teams · Health
Psychologist and neuroscientist. Supports teams and emerging leaders in performance and health.

Change · Strategy · AI · Angel Investor
Change manager and angel investor. Supports corporations, SMEs, and start-ups in strategy and organizational development.

Performance · Self-Leadership · Sport
Psychologist for business and sports. Combining elite sports experience with leadership practice.

Coaching · Training · Teams
Psychologist and coach trainer. Supports leadership and team settings as well as individual development processes.

High Performance · Sport · Research
Consultant and researcher for high performance. Bridging academia and practice, sports and business.

Organization · Culture · Performance Capacity
Organizational consultant. Focus: designing work in ways that sustain and enhance performance.
From a wide range of industries, from start-ups to corporations, both regional and international.
What connects them is the desire to truly shape change.






Who we are — and how we work.
Every person in our alliance is an independent entrepreneur with their own perspective, their own experience, and their own clients. They are part of Balancing Business because they want to be. That makes a fundamental difference: in the quality of the work, in the honesty of the exchange, and in the energy they bring.
Through a shared foundation: systemic thinking, the both–and approach, and the conviction that good consulting takes people seriously. This is not a set of rules — it is a shared mindset that shows in every conversation.
Yes. In the initial conversation, we look together at who is the best fit for your topic and your company culture. Sometimes that is Carolin or Alexandra, sometimes someone from the alliance, and sometimes a team of several people.
Unsere Allianz deckt ein breites Spektrum ab: MedTech, IT/SaaS, Pharma, Automotive, Finance, Medien, FMCG, Sozialwirtschaft, öffentliche Verwaltung. Systemische Arbeit ist branchenunabhängig, aber Kontext verstehen wir als Voraussetzung.
Out of a long-standing friendship and a shared conviction: that good consulting needs both expertise and empathy — and that both–and is more than a slogan. Carolin Friedrich and Alexandra Perl built Balancing Business as a brand that embodies exactly that.

We use necessary cookies to make this website work. Statistics, preference and marketing services are used only with your consent.